Updated February 23, 2008
Privacy Policy
Your privacy is important to us at Blu Beverly Hills (“BBH”). Our online privacy policy (“Privacy Policy”) describes the types of information we gather from those persons visiting the Internet website blubeverlyhills.com (the “Site”) and how we use that information. By accessing this Site, you agree to be bound by the Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use this Site. Each time you use the Site, the current version of the Privacy Policy will apply. Accordingly, when you use the Site, you should check the date of this Policy (which appears at the top) and review any changes since the last version.
1. Personally Identifiable Information Collection and Use
Personally identifiable information (such as name, postal address, phone number, email address) is collected online only from voluntary submissions by visitors to the Site when visitors would like to receive more information about BBH. Our visitor’s personally identifiable information is used for the purpose of contacting visitors to provide the information requested.
2. Aggregate Information Collection and Use
BBH also collects or may aggregate information, which is non-personally identifiable/anonymous information, such as frequency of visits to the Site, Site pages most frequently accessed, browser type, etc. Aggregate Information is used in a collective manner, and no single person can be identified by this compiled information.
3. Sharing, Selling and Trading Personally Identifiable Information Collected Online With Third Parties
Except as described below, BBH will not share, sell or trade to third parties any personally identifiable information collected from visitors of the Site. BBH reserves the right to share your personally identifiable information with third party service providers who perform services on our behalf. In such cases, third party service providers will only be permitted to utilize your personally identifiable information for the purpose for which they have been retained. In addition, BBH may share or transfer personally identifiable information to unrelated third parties in the following circumstances: (i) to comply with a legal requirement, judicial proceeding, court order, or legal process served on BBH, (ii) to investigate a possible crime, such as fraud or identity theft; (iii) in connection with the sale, purchase, merger, reorganization, liquidation or dissolution of BBH; or (iv) when we believe it is appropriate to do so to protect the rights, property, or safety of BBH or other persons or entities. BBH will not share, sell or trade visitor’s personally identifiable information to third parties for a third parties’ own marketing purposes.
4. Sharing, Selling and Trading Aggregate Information Collected Online With Third Parties
We reserve the right to sell, share or trade compiled aggregate information with third parties. As stated earlier, no single person can be identified by such aggregate information.
5. Cookies
Cookies are pieces of information which websites transfer to your computer’s web browser for storage on your computer’s hard drive. BBH uses cookies to measure activity on our Site, which allows us to improve navigation throughout our Site. In addition, cookies on the Site may contain information (such as an unique user ID), which tracks the pages of the Site you have visited. This information allows us to make updates to enhance your experience. Parts of the Site may not function if you do not have cookies enabled. You can set your browser to refuse cookies, or to alert you when cookies are being sent. If you turn off cookies or refuse them, though, you may not be able to use every portion of our Site. Please note that BBH only collects aggregate information through cookies and does not collect any personally identifiable information through cookies.
6. Links To Third Party Websites
This Site may contain links to websites operated by third parties. Those websites may have their own privacy policy or no policy at all. BBH does not have any responsibility for those websites and the information practices of those websites are not covered by this Privacy Policy. Please examine the privacy policies of such third parties prior to submitting any personally identifiable information. In addition, a link to a third party website does not mean that BBH endorses or accepts any responsibility for the content, or the use, of such website.
7. Children
BBH is sensitive to parents' concerns about the collection of personally identifiable information from children. Our Site is not directed to children under the age of 13, and we will never request personally identifiable information from anyone whom we know to be under the age of 13 without verifiable parental consent. If we become aware that a visitor to our Site is under the age of 13 and has provided personally identifiable information without prior verifiable parental consent, we will remove his or her personally identifiable registration information from our files.
8. Disclaimer of Warranties
The security of your personally identifiable information is important to us and BBH is committed to handling your customer information carefully. Unfortunately, no data transmission over the Internet, or method of electronic storage, can be guaranteed to be 100% secure. As a result, while we strive to protect your personally identifiable information, we cannot guarantee its absolute security. IN NO EVENT WILL BBH OR OUR OFFICERS, DIRECTORS, EMPLOYEES, AFFILIATES, agents, licensors, suppliers OR ANY PARTY INVOLVED IN CREATING, PRODUCING OR DELIVERING THIS SITE BE LIABLE IN ANY MANNER WHATSOEVER FOR ANY DAMAGES OF ANY KIND, INCLUDING BUT NOT LIMITED TO DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR PUNITIVE DAMAGES ARISING OUT OF: (I) THIS SITE, YOUR ACCESS, USE OR INABILITY TO USE THIS SITE; (II) ANY FAILURE OR PERFORMANCE, ERROR, OMISSION, INTERRUPTION, DEFECT, DELAY IN OPERATION OR TRANSMISSION, COMPUTER VIRUS OR LINE OR SYSTEM FAILURE (INCLUDING LOSS PROFITS, LOSS OF BUSINESS OR DATA, BUSINESS INTERRUPTION, AND DAMAGES THAT RESULT FROM INACCURACY OF THE INFORMATION OR INCONVENIENCE, DELAY, OR LOSS OF THE USE OF THE SITE); (III) PERSONAL INJURY OR PROPERTY DAMAGE, OF ANY NATURE WHATSOEVER, RESULTING FROM YOUR ACCESS TO AND USE OF THE SITE, (IV) ANY UNAUTHORIZED ACCESS TO OR USE OF OUR SECURE SERVERS AND/OR ANY AND ALL USER IDENTIFIABLE INFORMATION STORED THEREIN, (V) ANY BUGS, VIRUSES, TROJAN HORSES, OR THE LIKE, WHICH MAY BE TRANSMITTED TO OR THROUGH THE SITE BY ANY THIRD PARTY. THE FOREGOING LIMITATIONS APPLY WHETHER THE ALLEGED LIABILITY IS BASED ON CONTRACT, TORT, NEGLIGENCE STRICT LIABILITY OR ANY OTHER BASIS, EVEN IF GSL OR OUR AFFILIATES OR ANY OTHER PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
BECAUSE SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN CATEGORIES OF DAMAGES OR IMPLIED WARRANTIES, THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU. IN SUCH JURISDICTIONS, BBH’S LIABILITY IS LIMITED TO THE GREATEST EXTENT PERMITTED BY LAW.
9. Business Transfers
In the event that BBH sells substantially all of its assets or one of BBH’s business units is acquired, BBH may disclose and transfer to any purchaser of such assets the personally identifiable information of visitors to the Site and aggregate information.
10. Changes to this Policy
GSL reserves the right to update or modify this Policy, at any time and without prior notice, by posting the revised version of this Policy on our Site.
11. Information Removal/Opt-Out
If you prefer not to receive marketing e-mails from BBH, please let us know by clicking on the unsubscribe link within any marketing e-mail you receive from us. If you prefer not to receive marketing mail via the mail carrier, please let us know by sending a request to: Chief Privacy Officer, BBH 8601 Wilshire Blvd. Beverly Hills, CA 90211. Please be sure to include in any e-mail or postal mail request: your full name, email address, postal address and any message. Please note that such requests may take up to 10 days to become effective.
12. Reviewing Your Information
You can ask us by mail for a summary of any personally identifiable information that BBH has retained about you from this Site. Please send your request to: info@blubeverlyhills.com. We will send such information for review only to the e-mail address or postal mail address that we have on file for the visitor name that is associated in our database for such information. If at any time you wish to change, correct or update your personally identifiable information, please send your request to: info@blubeverlyhills.com. Please be sure to include your e-mail address, full name and postal address.